Find Your Freedom

Product Design

APRIL 2020

This week-long experience educates users on the harmony of underground culture and the philosophy of existentialism to promote music selection variation and to help users reclaim their authenticity.



ISSUE

Streaming services that encourage AI generate playlists such as Spotify and Youtube Recommended turn us into “boring” listeners, as it hinders our curiosity and individuality.

RESOLUTION

Promote independent radio platforms to educate users on the harmony of underground culture and existentialst philosophy to encourage music selection variation.

BACKGROUND

I initially created a GUI using Tkinter, Python, and NTS’s API to create a desktop radio platform. I wanted to take my love for NTS even further and designed an experience on par with NTS’s brand. Frustrated with the overall lack of philosophy education availability, the aim of this project was to create a platform that gave people a more credible philosophy source rather than relying on Instagram content.



ADVERTISEMENT AND UX DESIGN

These billboard take place in underground transportation systems to suit the overall “underground” theme. When the QR code is scanned, the user will be directed a unique web destination for the NTS x Internet Encyclopedia of Philosophy.



INFORMATION ARCHITECTURE


WIREFRAMES

STYLE GUIDE

FINAL PRODUCT

This bold and simple digital experience is built as a unique web destination for the NTS x Internet Encylopedia of Philosophy project to encourage users to continue reading and listening by hosting DJs and sets that reflect key philosophers in IEP’s “Existentialism” page.



 📍️South Korea