November 2020 Spotify
This personal three day design sprint in an attempt to add a “memory” feature on Spotify’s personalized playlist. This product is aimed to advocate for self collaboration, curation, and customization by sharing real-life experiences and store them as sweet nostalgic memories in a song.
I developed this feature hoping to alleviate existential isolation symptoms by inducing nostalgia of shared “we” experiences.
Spotify proudly prioritizes personalization. However, with research into the product, company, privatization ethics, and the users, I discovered Spotify should prioritize customized playlist over Spotify generated personalized playlist.
Spotify’s mission is with its new “Group Sessions” feature is to encourage collaborative playlists. I ideated how collaboration can be enhanced through playlist curation and customization by adding a camera into its playlists.
ADDING A PLAYLIST COVER FROM PHOTO ALBUMS
ADDING MEMORIES TO THE PLAYLIST
For birthdays, friends, gifts, parties, road trips, and more, this playlist can be used either to document the user’s own personal narrative or shared experiences with others.
A COLLABORATIVE BIRTHDAY GIFT
CREATING MEMORIES BASED ON THE SONG
MY PERSONAL DIARY DOCUMENTED VIA PLAYLIST
After personally suffering from existential isolation during quarantine, I found solace in sharing playlists and Spotify’s “Group Session” feature with loved ones. I developed this feature hoping to alleviate existential isolation symptoms by inducing nostalgia of shared “we” experiences.
This project was made with love for couples in long distance relationships, lone-wolves living in a city 2,000 miles away from friends, and desperately homesick nomads.