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Joanne Sun Mun

  1. MELT Brand, Social
  2. Find Your Freedom Marketing, UX/UI
  3. Complete Brand, Product
  4. Hierarchy of Envy Web, Curation
  5. Playlist Memorabilia Product
  6. Uri is Us Research, Graphic 
  7. BANG! Album art 
  8. Galina Art Direction, Production
  9. Delect.ME Web, Writing
  10. Digital Nomads Vol. I Editorial, Research
  11. Prison Yoga + Meditation Brand, Web
  12. Fish Eggs TV Social, Web
  13. Subtle Asians Brand, Product
  14. TV Animations Motion


Info —
Scuplting sophisticated experiences by poetically harmonizing the physical and digital cosmos.
Mark

Subtle Asians

SUBTLE ASIAN


S

Product Design
April 2020

This 2-week personal design challenge attempts to create an online community inspired by Reddit’s user experience and Facebook’s “Subtle Asian Traits” meme page.


ISSUE:

There a rise of Sinophobia and fear among most minority communities by the discrimination they face from the Coronavirus.

RESOLUTION:

Create a social networking product to connect and enhance a sense of community for Asians globally and to serve as cultural entertainment and education. 

USER FLOWS


USER PERSONAS


With a primary target ranging from high-school teenagers to young working professionals, this platform had to appeal to a wide range of Gen Z and milennial sub-communities. This means a platform where a niche memes and boba recommendations in Taipei happily coexist within the same product.


USER RESEARCH


FINAL PRODUCT


An app that celebrates, connects, and entertains a global audience.

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